Navico Inc., the world leader in recreational marine electronics manufacturing, announced yesterday it has joined forces with marine electronics distributor CMC Electronics, a wholly owned subsidiary of Esterline Corp., to centralize Canadian distribution of products within its brands and enhance customer support. Effective Oct. 4, CMC will have exclusive distribution rights for the Lowrance, Simrad and B&G brands, making the distributor the sole source for Navico-owned marine electronics brands in Canada.

Navico, located at 12000 E. Skelly Drive, and CMC have entered into discussions on how to best integrate Navico’s operations in Canada into CMC to ensure a smooth transition for sales, logistics and customer support.

“We look forward to strengthening our relationship with CMC,” said Louis Chemi, chief operating officer of Navico. “Having already demonstrated their ability to actively supply the marine industry with world-class customer support and a rapid response time from their local warehouses, CMC’s new association with Navico represents a tremendous opportunity for the Lowrance, Simrad and B&G brands through enhanced customer and technical support, strategically warehoused inventories and streamlined warranty-replacement programs for Canadian dealers.”

Bill Coady, general manager of the NavComm Electronics Group of CMC, said that by partnering with Navico, CMC is able to offer a complete line of products to all sectors of the Canadian marine electronics industry, including the fresh water, coastal recreation and commercial markets.